{"id":57058,"date":"2020-12-15T09:07:05","date_gmt":"2020-12-15T09:07:05","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=57058"},"modified":"2020-12-15T09:07:12","modified_gmt":"2020-12-15T09:07:12","slug":"jaeger-lecoultre-returns-360-degree-3d-images-in-google-search-results","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/jaeger-lecoultre-returns-360-degree-3d-images-in-google-search-results\/","title":{"rendered":"Jaeger-LeCoultre returns 360 degree 3D images in Google search results"},"content":{"rendered":"<p><strong>Richemont is quietly putting the building blocks in place to transform the way its watches are discovered, viewed and bought online.<\/strong><\/p>\n<p>Several years after acquiring luxury ecommerce giant YNAP and online pre-owned watch specialist Watchfinder, the group has invested in blockchain-based authentication and tracking of its supply chain and watch distribution.<\/p>\n<p>In November, Richemont, Kering, Farfetch and Alibaba Group announced the creation of a steering group with the lofty ambition to redefine luxury retail for this century.<\/p>\n<p>The latest initiative sees Richemont and Google working together to offer augmented reality presentation of Jaeger-LeCoultre\u2019s Master Control Chronograph Calendar directly from mobile search results.<\/p>\n<p>When searching for the new watch on Google via a mobile device, as WatchPro did for the picture at the top, a search result will show: \u201cView in 3D\u201d. The function then displays a hi-resolution 360 degree image of the watch.<\/p>\n<p><a href=\"https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57060\" src=\"https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_1.jpg\" alt=\"\" width=\"1200\" height=\"1200\" title=\"\" srcset=\"https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_1-1024x1024.jpg 1024w, https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_2.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57061\" src=\"https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_2.jpg\" alt=\"\" width=\"1200\" height=\"1200\" title=\"\" srcset=\"https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_2-1024x1024.jpg 1024w, https:\/\/www.watchpro.com\/2020\/12\/JLC-Google-1200x1200_2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Jaeger-LeCoultre says it is first luxury watch brand to beta-test this shopping feature.<\/p>\n<p>Similar augmented reality and 3D features were introduced on the Jaeger-LeCoultre website in April this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When searching for the new watch on Google via a mobile device, a search result will show: \u201cView in 3D\u201d. The function then displays a hi-resolution 360 degree image of the watch.<\/p>\n","protected":false},"author":3,"featured_media":57059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[2],"tags":[1656,455],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/57058"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=57058"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/57058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/57059"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=57058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=57058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=57058"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=57058"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=57058"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=57058"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=57058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}