{"id":56286,"date":"2020-11-16T09:58:31","date_gmt":"2020-11-16T09:58:31","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=56286"},"modified":"2020-11-16T12:04:16","modified_gmt":"2020-11-16T12:04:16","slug":"audemars-piguet-morphs-into-multibrand-jeweller","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/audemars-piguet-morphs-into-multibrand-jeweller\/","title":{"rendered":"Audemars Piguet morphs into multibrand jeweller"},"content":{"rendered":"
At least Audemars Piguet has been upfront with its retail partners. It has consistently said it wants to redefine retail through initiatives like its AP Houses and intends to get as close to selling directly to customers as possible.<\/strong><\/p>\n What may come as a surprise to its remaining authorised dealers is that Audemars Piguet is becoming a multibrand jeweller as well.<\/p>\n Its first \u2014 and possibly last \u2014 jewellery brand partnership is with Italy’s Carolina Bucci, which will sell its K.I.S.S (Keep It Super Simple) collection of gold bracelets and necklaces through AP Houses in London, Hong Kong and Barcelona as well as in the AP boutiques of Nagoya and Dallas.<\/p>\n Audemars Piguet and Carolina Bucci first worked together in 2016 when the jewellery designer designed a frosted gold Royal Oak for the 40th<\/sup> anniversary of the watch.<\/p>\n The collaboration continued in 2018 with the launch of a Royal Oak Frosted Gold Carolina Bucci Limited Edition with a mirror dial.<\/p>\n The roles are reversed for the latest venture, with Carolina Bucci creating a jewellery collection inspired by Audemars Piguet watches, particularly a mechanical watch\u2019s mainspring, which is represented in gold coils that make up the bracelets and necklaces.<\/p>\n