{"id":50380,"date":"2019-12-06T10:01:55","date_gmt":"2019-12-06T10:01:55","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=50380"},"modified":"2019-12-06T10:01:55","modified_gmt":"2019-12-06T10:01:55","slug":"pantone-chooses-classic-blue-as-its-colour-of-the-year-for-2020","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/pantone-chooses-classic-blue-as-its-colour-of-the-year-for-2020\/","title":{"rendered":"Pantone chooses Classic Blue as its colour of the year for 2020"},"content":{"rendered":"
We could argue that blue is the colour of the year every year for the watch industry, but the Swiss will be cheered that the Pantone Colour of the Year 2020 is Pantone 19-4502 Classic Blue.<\/strong><\/p>\n Classic Blue symbolises protection, stability, peace, and confidence, as well as encouraging deep thinking, open mindfulness, and communication, the company says.<\/p>\n To bring the colour of Classic Blue to life, Pantone partnered with Firmenich, AudioUX, LANDR, and The Inside to provide a multi sensory experience that describes the Colour of the Year in language the design community embraces, including:<\/p>\n \u201cAs we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Colour of the Year platform, but also help our global audiences achieve richer and more rewarding color experiences,\u201d said Laurie Pressman, vice president of the Pantone Colour Institute in a release. \u201cThis desire, combined with the emotional properties of PANTONE 19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020 Pantone Colour of the Year to life through a multi-sensory experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Watchmakers rejoice: our bestselling blue is set to infuse every area of daily lives next year.<\/p>\n","protected":false},"author":3,"featured_media":50382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[2,5],"tags":[10958,2916],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/50380"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=50380"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/50380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/50382"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=50380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=50380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=50380"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=50380"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=50380"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=50380"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=50380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n