{"id":46978,"date":"2019-05-10T13:25:55","date_gmt":"2019-05-10T12:25:55","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=46978"},"modified":"2019-05-10T13:26:13","modified_gmt":"2019-05-10T12:26:13","slug":"hublot-closes-in-on-tag-heuer-in-mixed-year-of-sales-for-lvmh-watch-brands","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/hublot-closes-in-on-tag-heuer-in-mixed-year-of-sales-for-lvmh-watch-brands\/","title":{"rendered":"Hublot closes in on TAG Heuer in mixed year of sales for LVMH watch brands"},"content":{"rendered":"

TAG Heuer sales dropped by 8% from CHF 870 million to CHF 810 million between 2017 and 2018, according to estimates from Vontobel Equity Research.\u00a0<\/strong><\/p>\n

Investment bank Vontobel produces a widely respected annual report on estimated turnover from Swiss watchmakers, and shared its highlights with WatchPro today.<\/p>\n

Vontobel Equity Research’s 2018 report was not all bad news for LVMH’s biggest watch brands. The research estimates that sales at Hublot rose by 14% from CHF 550 million to 625 million, which nudged the brand into the top 10 Swiss watchmakers for the first time.<\/p>\n

It is worth noting the rival investment bank Morgan Stanley estimates TAG Heuer’s 2018 sales at CHF 985 million, considerably higher than the estimate from Vontobel.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
2018 Rank<\/td>\nBrand<\/td>\n2017<\/td>\n2018<\/td>\nGrowth<\/td>\nChange in Rank<\/td>\n<\/tr>\n
1<\/td>\nRolex<\/td>\nCHF 5,000<\/td>\nCHF 5,400<\/td>\n8%<\/td>\n–<\/td>\n<\/tr>\n
2<\/td>\nOmega<\/td>\nCHF 2,080<\/td>\nCHF 2,260<\/td>\n9%<\/td>\n–<\/td>\n<\/tr>\n
3<\/td>\nCartier Watches<\/td>\nCHF 1,575<\/td>\nCHF 1,690<\/td>\n7%<\/td>\n–<\/td>\n<\/tr>\n
4<\/td>\nLongines<\/td>\nCHF 1,470<\/td>\nCHF 1,670<\/td>\n14%<\/td>\n–<\/td>\n<\/tr>\n
5<\/td>\nPatek Philippe<\/td>\nCHF 1,350<\/td>\nCHF 1,450<\/td>\n7%<\/td>\n–<\/td>\n<\/tr>\n
6<\/td>\nAudemars Piguet<\/td>\nCHF 950<\/td>\nCHF 1,050<\/td>\n11%<\/td>\n+1<\/td>\n<\/tr>\n
7<\/td>\nTissot<\/td>\nCHF 1,010<\/td>\nCHF 1,020<\/td>\n1%<\/td>\n-1<\/td>\n<\/tr>\n
8<\/td>\nTAG Heuer<\/td>\nCHF 870<\/td>\nCHF 810<\/td>\n-7%<\/td>\n–<\/td>\n<\/tr>\n
9<\/td>\nIWC<\/td>\nCHF 800<\/td>\nCHF 810<\/td>\n1%<\/td>\n–<\/td>\n<\/tr>\n
10<\/td>\nHublot<\/td>\nCHF 550<\/td>\nCHF 625<\/td>\n14%<\/td>\n+1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
Source: Vontobel Equity Research Estimates<\/h6>\n

The top five brands remained the same from 2017 to 2018, with all of them notching significant increases in turnover.<\/p>\n

Rolex added sales of CHF 400 million (+8%) to its annual tally in 2018 to reach CHF 5,400, Vontobel says.<\/p>\n

Rolex sales are equal to the combined turnover of Omega, Cartier and Patek Philippe.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Investment bank Vontobel’s equity research department estimates TAG Heuer sales dropped by around 8% in 2018.<\/p>\n","protected":false},"author":3,"featured_media":46979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[7039,4,7024,2],"tags":[9169,10724],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/46978"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=46978"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/46978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/46979"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=46978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=46978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=46978"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=46978"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=46978"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=46978"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=46978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}