{"id":46978,"date":"2019-05-10T13:25:55","date_gmt":"2019-05-10T12:25:55","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=46978"},"modified":"2019-05-10T13:26:13","modified_gmt":"2019-05-10T12:26:13","slug":"hublot-closes-in-on-tag-heuer-in-mixed-year-of-sales-for-lvmh-watch-brands","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/hublot-closes-in-on-tag-heuer-in-mixed-year-of-sales-for-lvmh-watch-brands\/","title":{"rendered":"Hublot closes in on TAG Heuer in mixed year of sales for LVMH watch brands"},"content":{"rendered":"
TAG Heuer sales dropped by 8% from CHF 870 million to CHF 810 million between 2017 and 2018, according to estimates from Vontobel Equity Research.\u00a0<\/strong><\/p>\n Investment bank Vontobel produces a widely respected annual report on estimated turnover from Swiss watchmakers, and shared its highlights with WatchPro today.<\/p>\n Vontobel Equity Research’s 2018 report was not all bad news for LVMH’s biggest watch brands. The research estimates that sales at Hublot rose by 14% from CHF 550 million to 625 million, which nudged the brand into the top 10 Swiss watchmakers for the first time.<\/p>\n It is worth noting the rival investment bank Morgan Stanley estimates TAG Heuer’s 2018 sales at CHF 985 million, considerably higher than the estimate from Vontobel.<\/p>\n <\/p>\n The top five brands remained the same from 2017 to 2018, with all of them notching significant increases in turnover.<\/p>\n Rolex added sales of CHF 400 million (+8%) to its annual tally in 2018 to reach CHF 5,400, Vontobel says.<\/p>\n Rolex sales are equal to the combined turnover of Omega, Cartier and Patek Philippe.<\/p>\n <\/p>\n\n\n
\n 2018 Rank<\/td>\n Brand<\/td>\n 2017<\/td>\n 2018<\/td>\n Growth<\/td>\n Change in Rank<\/td>\n<\/tr>\n \n 1<\/td>\n Rolex<\/td>\n CHF 5,000<\/td>\n CHF 5,400<\/td>\n 8%<\/td>\n –<\/td>\n<\/tr>\n \n 2<\/td>\n Omega<\/td>\n CHF 2,080<\/td>\n CHF 2,260<\/td>\n 9%<\/td>\n –<\/td>\n<\/tr>\n \n 3<\/td>\n Cartier Watches<\/td>\n CHF 1,575<\/td>\n CHF 1,690<\/td>\n 7%<\/td>\n –<\/td>\n<\/tr>\n \n 4<\/td>\n Longines<\/td>\n CHF 1,470<\/td>\n CHF 1,670<\/td>\n 14%<\/td>\n –<\/td>\n<\/tr>\n \n 5<\/td>\n Patek Philippe<\/td>\n CHF 1,350<\/td>\n CHF 1,450<\/td>\n 7%<\/td>\n –<\/td>\n<\/tr>\n \n 6<\/td>\n Audemars Piguet<\/td>\n CHF 950<\/td>\n CHF 1,050<\/td>\n 11%<\/td>\n +1<\/td>\n<\/tr>\n \n 7<\/td>\n Tissot<\/td>\n CHF 1,010<\/td>\n CHF 1,020<\/td>\n 1%<\/td>\n -1<\/td>\n<\/tr>\n \n 8<\/td>\n TAG Heuer<\/td>\n CHF 870<\/td>\n CHF 810<\/td>\n -7%<\/td>\n –<\/td>\n<\/tr>\n \n 9<\/td>\n IWC<\/td>\n CHF 800<\/td>\n CHF 810<\/td>\n 1%<\/td>\n –<\/td>\n<\/tr>\n \n 10<\/td>\n Hublot<\/td>\n CHF 550<\/td>\n CHF 625<\/td>\n 14%<\/td>\n +1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Source: Vontobel Equity Research Estimates<\/h6>\n