{"id":46864,"date":"2019-05-01T09:01:50","date_gmt":"2019-05-01T08:01:50","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=46864"},"modified":"2019-05-01T09:01:50","modified_gmt":"2019-05-01T08:01:50","slug":"new-lvmh-report-explores-commercial-potential-of-blockchain-tech","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/new-lvmh-report-explores-commercial-potential-of-blockchain-tech\/","title":{"rendered":"New LVMH report explores commercial potential of blockchain tech"},"content":{"rendered":"

LVMH is looking into the benefits of blockchain technology and how it can unlock further cultural and commercial potential for product authentication and supply chain transparency.<\/strong><\/p>\n

The report from Certilogo, named \u2018Making Blockchain Real: LVMH and the Future of Authentic Luxury\u2019, outlined the two emerging priorities for luxury consumers in the digital age.<\/p>\n

According to Coindesk, a specialist in bitcoin and digital currency news, the LVMH blockchain project is set to launch in May for June for Louis Vuitton and Parfums Christian Dior.<\/p>\n

The launch will make LVMH the first big player in luxury to adopt adopt blockchain technology for product tracking and authentication at scale.<\/p>\n

Michele Casucci, Certilogo founder and CEO, commented: \u201cWhen a leader with the reach and respect of LVMH decides that product authentication is a must for luxury consumers, it’s time for every brand with a luxury and premium positioning to pay attention.\u201d<\/p>\n

The authentication provider to more than 80 global brands, Certilogo said it prepared the \u2018Making Blockchain Real\u2019 report to identify the unique strengths and weaknesses of blockchain technology as a platform to build trust, engage discerning global consumers, and add new value to the luxury purchase experience.<\/p>\n

Casucci continued: \u201cBlockchain is one of the most exciting technologies of our generation for showing consumers where a product came from, who made it, what it was made from, and that it is authentic, but there are also some limitations to address.”<\/p>\n

The report names 7 developments to watch in the LVMH rollout and its uptake by brands.<\/p>\n

Casucci concludes: \u201cIt’s the beginning of a new era for authentic luxury and that’s good news for everyone. e look forward to hearing more details from LVMH when they are disclosed.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The report from Certilogo outlined two emerging priorities for luxury consumers in the digital age.<\/p>\n","protected":false},"author":17,"featured_media":8274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[8032,7039,7024],"tags":[10358,420,588],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/46864"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=46864"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/46864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/8274"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=46864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=46864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=46864"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=46864"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=46864"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=46864"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=46864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}