{"id":45944,"date":"2019-03-06T09:50:24","date_gmt":"2019-03-06T09:50:24","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=45944"},"modified":"2019-03-06T09:50:56","modified_gmt":"2019-03-06T09:50:56","slug":"whiskey-and-wine-trump-rolex-and-patek-philippe-as-investment-assets","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/whiskey-and-wine-trump-rolex-and-patek-philippe-as-investment-assets\/","title":{"rendered":"Whiskey and wine trump Rolex and Patek Philippe as investment assets"},"content":{"rendered":"
Prestige watch retailers are often asked for advice on which watches to buy as investments. Their answer, drilled into them from one generation of shopkeepers to the next, is that people should buy the watches they love, not the ones expected to rise in value.<\/strong><\/p>\n That remains the best advice, despite prices rising sharply in recent years. However, more refined advice for customers could be that they should buy the watches they love, and invest instead in a top end booze cabinet.<\/p>\n Research out this week shows that soaring prices on the secondary market for Submariners, Daytonas, Nautiluses and Royal Oaks are not enough to make luxury watches as lucrative an asset class as fine Scotch Whiskey and rare French wine.<\/p>\n <\/a>In the 2019 Franck Knight Wealth Report<\/a><\/strong><\/span>, and its subsidiary report the Luxury Investment Index, researchers look at the luxuries that the ultra-rich tend to collect, and study how quickly prices are rising at the top end of the market.<\/p>\n Luxury watches have done well over the past 10 years, increasing in value by 73% over the past decade, and 5% in 2018, according to the Knight Frank Luxury Investment Index.<\/p>\n However, this rise pales in comparison to other collectibles. Rare whiskey increased in value by 582% since 2008 and by 40% last year. Coins were up 12% last year, while wine and art both rose by 9%.<\/p>\n <\/p>\n