{"id":44879,"date":"2018-12-18T08:58:45","date_gmt":"2018-12-18T08:58:45","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=44879"},"modified":"2018-12-18T09:41:57","modified_gmt":"2018-12-18T09:41:57","slug":"new-scandinavian-watch-brand-hopes-to-present-tonic-for-technology","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/new-scandinavian-watch-brand-hopes-to-present-tonic-for-technology\/","title":{"rendered":"New Scandinavian watch brand hopes to provide tonic for technology"},"content":{"rendered":"<p><strong>A new Swedish watch brand called Beu Watches is hoping to make an impact by being different.<\/strong><\/p>\n<p>Founder Johan Ronnestam wanted to create a brand that reconnected him with the real world, as he felt that he\u2019d become too reliant on technology.<\/p>\n<p>\u201cI felt I was becoming a slave to technology, and wanted to create a movement that could help restore my connection to people, nature, culture and to the power of simply being myself,\u201d says Ronnestam.<\/p>\n<p>As a designer and former professional snowboarder, Ronnestam has developed several other companies around the world. He sees Beu Watches as being the start of a \u2018movement\u2019 away from traditional technology.<\/p>\n<p>The Solid Series is Beu Watches\u2019 first collection, featuring five waterproof watches \u2013 Solid 20 ATM in brushed steel and lava black, and Solid 6 ATM in raw bronze, gold and steel.<\/p>\n<p>\u201cA Beu Watch is a symbol of self-confidence, an agent of change and a reminder to stay true to yourself and the things you love,\u201d says Ronnestam.<\/p>\n<p>This desire for simplicity is reflected in the watches themselves, as they are clean and minimalist. Designed in Scandinavia, they are waterproof and durable too.<\/p>\n<p>At a time when the watch world is looking towards technology more and more, it will be interested to see whether Ronnestam&#8217;s gamble pays off.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand wants people to reconnect with the real world and not be over-reliant on technology.<\/p>\n","protected":false},"author":4,"featured_media":44880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[4,7,2],"tags":[10636,5939],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/44879"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=44879"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/44879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/44880"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=44879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=44879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=44879"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=44879"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=44879"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=44879"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=44879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}