{"id":44801,"date":"2018-12-12T11:20:25","date_gmt":"2018-12-12T11:20:25","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=44801"},"modified":"2018-12-12T11:21:10","modified_gmt":"2018-12-12T11:21:10","slug":"view-from-the-top-meccaniche-veloci-ceo-cesare-cerrito","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/view-from-the-top-meccaniche-veloci-ceo-cesare-cerrito\/","title":{"rendered":"VIEW FROM THE TOP: Meccaniche Veloci CEO Cesare Cerrito"},"content":{"rendered":"
Meccaniche Veloci CEO Cesare Cerrito says his brand is naturally born to break with convention, and describes the UK as a key target market for watches that fuse his passion for fast cars and motorbikes with a love of high end horology. WatchPro<\/em>‘s Daniel Malins speaks to the energetic boss to find out more.<\/strong><\/p>\n Watchpro: What is the unique selling point of Meccaniche Veloci watches?<\/strong><\/em><\/p>\n Cesare Cerrito:<\/strong> Meccaniche Veloci is a brand like no other. The iconic QuattroValvole \u2013 which takes its name from the Italian expression for four valves per cylinder in an engine- has a design inspired by a piston shape and displays four different times simultaneously on its dial, all powered by an in-house self-winding mechanical movement. Its shape is unmistakably unique. On top of it, we are among the few brands that certify the production of every single component in Switzerland, making our timepieces 100% Swiss Made.<\/p>\n WatchPro: How long has the brand existed and where is the company based?<\/strong><\/em><\/p>\n Cesare Cerrito:\u00a0<\/strong>It started in Milan in 2006. Ten years later Meccaniche Veloci moved to the heart of Switzerland\u2019s luxury watchmaking district of Plan-les-Ouates in Geneva with an exhibition space set up in a former mechanical workshop, and became Meccaniche Veloci \u2013 Gen\u00e8ve<\/p>\n Watchpro: In which parts of the world are Meccaniche Veloci watches most popular?<\/strong><\/em><\/p>\n Cesare Cerrito:<\/strong> Meccaniche Veloci is a niche brand renowned worldwide, mostly across Europe and Japan.<\/p>\n Watchpro: What are the challenges that you face when it comes to the UK market?<\/strong><\/em><\/p>\n Cesare Cerrito:<\/strong> The UK market is been a very important market for Meccaniche Veloci in the past years. We registered a very good opening to new and interesting products, as the market is quite open-minded and retailers are constantly looking to offer consumers appealing newness.<\/p>\n Watchpro: How well-equipped are you to deal with these challenges?<\/strong><\/em><\/p>\n Cesare Cerrito:<\/strong> Meccaniche Veloci is naturally born to break with conventional stylistic norms and we are confident we will keep on retaining those niche consumers that are more attracted to non-mainstream high-end objects rather than industrial-luxury products.<\/p>\n Watchpro: What does your business model look like? Do you prefer to work directly from your HQ in overseas territories or instead partner with a local distributor\/agent?<\/strong><\/em><\/p>\n Cesare Cerrito:<\/strong> We do prefer to establish long-lasting relationships with local partners for distribution, in order to better fulfil every market\u2019s peculiarity in term of demand and after-sale service.<\/p>\n Watchpro: What\u2019s been your best-selling watch of 2018?<\/strong><\/em><\/p>\n Cesare Cerrito:<\/strong> Our best selling in 2018 is been our Icon model FuoriGiri; this is because it embodies at its very heart the quintessence of Meccaniche Veloci DNA.<\/p>\n <\/p>\n