{"id":43276,"date":"2018-09-03T10:40:19","date_gmt":"2018-09-03T09:40:19","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=43276"},"modified":"2018-09-03T10:41:29","modified_gmt":"2018-09-03T09:41:29","slug":"movado-urges-customers-not-to-let-numbers-define-them","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/movado-urges-customers-not-to-let-numbers-define-them\/","title":{"rendered":"Movado urges customers not to let numbers define them"},"content":{"rendered":"\n<p><strong>Movado has unveiled its Autumn advertising campaign will be built around the slogan \u201cDon\u2019t Let Numbers Define You\u201d, a pitch the company says\u00a0 embraces individuality and celebrates Movado\u2019s iconic Museum dial.<\/strong><\/p>\n\n\n\n<p>The campaign highlights the brand\u2019s long-standing dedication to supporting cultural and visual arts that has included collaborations with artists including Andy Warhol in 1987.<\/p>\n\n\n\n<p>It is also a wry joke on the fact that Movado Museum watches famously have no numbers on their dials.<\/p>\n\n\n\n<p>\u201cThe new brand campaign utilises compelling graphics and pays tribute to the Movado consumers\u2019 appreciation of iconic design that allows for self-expression thru the distinctive museum dial,\u201d says Mary Leach, chief marketing officer at Movado Group.<\/p>\n\n\n\n<p>\u201cWe feel that our consumers are independent thinking individuals that have a unique point of view and a real appreciation for modern design. Movado is not ordinary but a rule-breaker, a timepiece that is truly an art form. The campaign speaks to this spirit and to the brand\u2019s passion for the arts,\u201d she adds.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"2048\" src=\"https:\/\/www.watchpro.com\/2018\/09\/Movado_Fall_2018_Campaign_BDLPR.jpg\" alt=\"\" class=\"wp-image-43277\" title=\"\" srcset=\"https:\/\/www.watchpro.com\/2018\/09\/Movado_Fall_2018_Campaign_BDLPR-683x1024.jpg 683w, https:\/\/www.watchpro.com\/2018\/09\/Movado_Fall_2018_Campaign_BDLPR.jpg 1366w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Autumn\/Winter campaign makes wry joke on the fact that Movado Museum watches famously have no numbers on their dials.<\/p>\n","protected":false},"author":3,"featured_media":43278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[4,7,2,3],"tags":[758,194],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/43276"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=43276"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/43276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/43278"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=43276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=43276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=43276"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=43276"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=43276"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=43276"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=43276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}