{"id":42637,"date":"2018-07-18T10:29:51","date_gmt":"2018-07-18T09:29:51","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=42637"},"modified":"2018-07-18T10:42:11","modified_gmt":"2018-07-18T09:42:11","slug":"view-top-oris-co-ceo-rolf-studer-reaches-young-urban-customers","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/view-top-oris-co-ceo-rolf-studer-reaches-young-urban-customers\/","title":{"rendered":"VIEW FROM THE TOP: Oris co-CEO Rolf Studer reaches out to young urban customers"},"content":{"rendered":"
Rolf Studer moved from Coca Cola to Oris in 2006, and became co-CEO a decade later. This year he is looking to keep the fizz the watchmaker fizzing with a focus on younger, metropolitan consumers looking for high quality but affordable Swiss made mechanical watches. In a year when Oris also opened its first shop in the UK \u2014 a pop up in the West End of London \u2014 WatchPro caught up with Mr Studer to see how his strategy will help retail partners.<\/strong><\/p>\n WatchPro: What are the key priorities for Oris in the UK this year?<\/strong><\/em><\/p>\n Rolf Studer:<\/strong> We want to make people aware of our message of \u201cgo your own way\u201d and bring across our key values of independent thinking and acting, and making mechanical-only watches that stand out with their functional innovation for a price that makes sense. We’ll be\u00a0offering a genuine Oris experience that excites even more people about the Oris brand.<\/p>\n We also want to continue to grow with the young and urban customers that we have gained over the last years through lines such as the Divers Sixty-Five.<\/p>\n WatchPro: How does the pop-up shop in London contribute to your objectives?<\/strong><\/em><\/p>\n Rolf Studer:<\/strong> We held a series of events at our store to engage with our customers and more such events will follow. This is a great chance for us to make them experience our values and our products in depth and to create fans of the brand.<\/p>\n <\/p>\n