{"id":42177,"date":"2018-06-21T09:43:39","date_gmt":"2018-06-21T08:43:39","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=42177"},"modified":"2018-06-21T09:43:39","modified_gmt":"2018-06-21T08:43:39","slug":"vertex-celebrates-one-year-back-business-new-model","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/vertex-celebrates-one-year-back-business-new-model\/","title":{"rendered":"Vertex celebrates one year back in business with new model"},"content":{"rendered":"<p><strong>Covert Chronology Vertex has created a DLC-coated M100B to mark a year since the company was relaunched by its original founder\u2019s great grandson.<\/strong><\/p>\n<p>Don Cochrane relaunched the watchmaking company last year, which was initially founded over 100 years ago by his great grandfather Claude Octavius Lyons but had not been in operation since 1972.<\/p>\n<p>In the Second World War Vertex watches was involved in the supply of watches for British services.<\/p>\n<p>The brand\u2019s militaristic background remains prominent today as the new M100B features a black case and rubber strap which bring the piece in line with the demands of a modern military timepiece.<\/p>\n<p>Discussing the historical aspect of the watch, Mr Cochrane said: \u201cI would like to think that, had the technology been available, the original W.W.W Cal59 made by Vertex in WW2 would have been designed to be non-reflective. Creating the M100B has allowed us show just how perfect that would have been and, we could not be more thrilled with the result.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-42180 size-full aligncenter\" src=\"https:\/\/www.watchpro.com\/2018\/06\/Don-Cochrane-Portrait14-edit.jpg\" alt=\"\" width=\"1367\" height=\"2048\" title=\"\"><\/p>\n<p>The Vertex M100B follows Vertex\u2019s M100 which was launched in May 2017. The Vertex M100 &amp; M100B pay homage to the Cal59 \u2018Dirty Dozen\u2019 timepiece from WW2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Covert Chronology Vertex has created a DLC-coated M100B to mark a year since the company was relaunched by its original founder\u2019s great grandson. Don Cochrane relaunched the watchmaking company last year, which was initially founded over 100 years ago by his great grandfather Claude Octavius Lyons but had not been in operation since 1972. In [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":42179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[7039,4,2,3],"tags":[9606,9605,482],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/42177"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=42177"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/42177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/42179"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=42177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=42177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=42177"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=42177"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=42177"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=42177"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=42177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}