{"id":38816,"date":"2017-11-28T11:20:05","date_gmt":"2017-11-28T11:20:05","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=38816"},"modified":"2017-11-28T11:20:05","modified_gmt":"2017-11-28T11:20:05","slug":"hodinkee-transition-news-reviews-portal-watch-shop-continues","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/hodinkee-transition-news-reviews-portal-watch-shop-continues\/","title":{"rendered":"Hodinkee transition from news and reviews portal to watch shop continues"},"content":{"rendered":"<p><strong>Hodinkee is increasingly being seen as a\u00a0retailer of the luxury watch brands it reviews, but few would have expected the American website to start selling $150 plastic watches from Swatch.<\/strong><\/p>\n<p>Having created a limited edition with <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.watchpro.com\/breaking-news-vacheron-constantins-first-watches-offered-online-sell-out-within-hours\/\">Vacheron Constantin<\/a><\/strong><\/span> earlier this year, Hodinkee has now gone to the other end of the market with a collaboration to create a watch with Swatch.<\/p>\n<p>The Sistem51 Hodinkee Vintage\u00a084 is a tribute to a 2013 mechanical automatic timepiece from\u00a0Swatch.<\/p>\n<p>&#8220;This watch pays homage to Swatch\u2019s past while embracing the Sistem51 platform as a unique and new way to think about mechanical watchmaking. The design is inspired by the first Swatch with a proper sports watch design, from Spring 1984 (the brand\u2019s second ever collection). Traits like the bold luminous markers have been reinterpreted, and sword-shaped hands and a date window at six o&#8217;clock have been added,&#8221; Hodinkee says in its sales literature.<\/p>\n<p>The watch is on sale exclusively on the Hodinkee ecommerce site from this week, plus an extra 500 pieces will go on sale at\u00a0the Swatch Times Square shop in December.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hodinkee is increasingly being seen as a\u00a0retailer of the luxury watch brands it reviews, but few would have expected the American website to start selling $150 plastic watches from Swatch. Having created a limited edition with Vacheron Constantin earlier this year, Hodinkee has now gone to the other end of the market with a collaboration [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[7039,4,2,10132],"tags":[8253,52],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/38816"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=38816"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/38816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/38817"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=38816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=38816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=38816"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=38816"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=38816"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=38816"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=38816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}