{"id":37330,"date":"2017-09-08T15:13:25","date_gmt":"2017-09-08T14:13:25","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=37330"},"modified":"2017-09-08T15:13:25","modified_gmt":"2017-09-08T14:13:25","slug":"oris-targets-500-million-customers-shopping-alibaba-ecommerce-platforms","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/oris-targets-500-million-customers-shopping-alibaba-ecommerce-platforms\/","title":{"rendered":"Oris targets 500 million customers shopping on Alibaba ecommerce platforms"},"content":{"rendered":"<p><strong>Oris has joined TAG Heuer, Zenith and Tissot in opening an online store on Tmall, an online ecommerce platform run by China&#8217;s Alibaba Group.<\/strong><\/p>\n<p>Liu Xiuyun, general manager of Tmall\u2019s apparel division, said most of Tmall\u2019s users are young and members of the middle class, driving a rebound in luxury sales growth as more brands find renewed interest in the China market.<\/p>\n<p>\u201cMore and more luxury-goods makers are adjusting their marketing and pricing strategies,\u201d Liu said.\u201cAnd because Tmall provides precisely the marketing and content management tools brands need, it is going beyond being a pure sales channel, but also the main platform for branded storytelling and consumer engagement.\u201d<\/p>\n<p>Oris CEO Rolf Studer said opening the new flagship store is a critical step in their company\u2019s global strategy, adding that a major value from collaboration with Tmall would be the chance to connect with the 500 million users on Alibaba\u2019s platforms.<\/p>\n<p>\u201cThrough this partnership, we look forward to finding ways to better merge our offline and online sales channels, to more accurate data-driven product placements and to take part in [Alibaba\u2019s]\u00a0New Retail\u00a0initiatives,\u201d said Mr Studer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oris has joined TAG Heuer, Zenith and Tissot in opening an online store on Tmall, an online ecommerce platform run by China&#8217;s Alibaba Group. Liu Xiuyun, general manager of Tmall\u2019s apparel division, said most of Tmall\u2019s users are young and members of the middle class, driving a rebound in luxury sales growth as more brands [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[4,2],"tags":[10037,4497,190,10036],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/37330"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=37330"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/37330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/35810"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=37330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=37330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=37330"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=37330"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=37330"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=37330"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=37330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}