{"id":36941,"date":"2017-08-16T11:01:48","date_gmt":"2017-08-16T10:01:48","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=36941"},"modified":"2017-08-16T11:01:48","modified_gmt":"2017-08-16T10:01:48","slug":"british-startup-sekford-adds-ladies-models-line-minimalist-dress-watches","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/british-startup-sekford-adds-ladies-models-line-minimalist-dress-watches\/","title":{"rendered":"British startup Sekford adds ladies models to its line up of minimalist dress watches"},"content":{"rendered":"<p><strong>British startup Sekford has added ladies\u2019 models to its Type 1A line up of minimalist dress watches.<\/strong><\/p>\n<p>The company, which was founded in 2015, designs watches that draw on\u00a0historic British codes, such as\u00a0hair line\u00a0bespoke\u00a0numerals inspired by\u00a018th century typographic touches found on\u00a0British pocket watches.<\/p>\n<p>The watches are made in Switzerland.<\/p>\n<p>&#8220;Inspired by 18th and 19th century English pocket watches, as well as the work of Scottish designer Christopher Dresser and typographer Edward Johnston, the Type A1 embodies the essence of elegant watch design,&#8221; Sekford says.<\/p>\n<p>The ladies watches are being offered with\u00a0coloured high-gloss patent leather straps, a style that Sekford believes was first\u00a0developed in England in the 18th century.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36943\" src=\"https:\/\/www.watchpro.com\/2017\/08\/Perspectives_STRAPS_2017_GOLD_Saffiano_Orange-e1502877567170.jpg\" alt=\"Perspectives_STRAPS_2017_GOLD_Saffiano_Orange\" width=\"1136\" height=\"773\" title=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36942\" src=\"https:\/\/www.watchpro.com\/2017\/08\/Perspectives_STRAPS_2017_GOLD_Saffiano_Black-e1502877581455.jpg\" alt=\"Perspectives_STRAPS_2017_GOLD_Saffiano_Black\" width=\"1172\" height=\"773\" title=\"\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36944\" src=\"https:\/\/www.watchpro.com\/2017\/08\/Perspectives_STRAPS_2017_GOLD_Saffiano_Red-e1502877552374.jpg\" alt=\"Perspectives_STRAPS_2017_GOLD_Saffiano_Red\" width=\"1244\" height=\"721\" title=\"\"><\/p>\n<p>The Type 1A for her in stainless steel or yellow gold PDV is available on red, black, or grey leather straps and on white, blue or grey dials.<\/p>\n<p>The watches are sold directly online and also at retailers including Mr Porter, Ogden,\u00a0Selfridges, Goldsmiths, Fortnum and Mason, Harvey Nichols, and Aria.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British startup Sekford has added ladies\u2019 models to its Type 1A line up of minimalist dress watches. The company, which was founded in 2015, designs watches that draw on\u00a0historic British codes, such as\u00a0hair line\u00a0bespoke\u00a0numerals inspired by\u00a018th century typographic touches found on\u00a0British pocket watches. The watches are made in Switzerland. &#8220;Inspired by 18th and 19th century [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[7,2,3],"tags":[9741,10002],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/36941"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=36941"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/36941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/36945"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=36941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=36941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=36941"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=36941"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=36941"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=36941"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=36941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}