{"id":3586,"date":"2013-05-03T11:19:52","date_gmt":"2013-05-03T11:19:52","guid":{"rendered":"http:\/\/watchpro.wpengine.com\/2013\/05\/03\/nuval-takes-on-fendi-in-brand-reshuffle\/"},"modified":"2013-05-03T11:19:52","modified_gmt":"2013-05-03T11:19:52","slug":"nuval-takes-on-fendi-in-brand-reshuffle","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/nuval-takes-on-fendi-in-brand-reshuffle\/","title":{"rendered":"Nuval takes on Fendi in brand reshuffle"},"content":{"rendered":"

Fendi’s UK distribution has been taken on by Nuval, as part of a brand reshuffle by the distributor.<\/strong><\/p>\n

Nuval has recently dropped TechnoMarine and Carl F Bucherer and taken on Fendi, Porsche Design and Davidoff. <\/p>\n

Nuval operating officer Chris Bedworth told WatchPro that those brands leaving the portfolio had struggled to find their place in the UK market. <\/p>\n

The distributor has been working on signing a contract with Fendi watches, which is part owned by LVMH for the past year. The partnership is now official. <\/p>\n

Bedworth said: "If you look at the female market, we can see that channel is flying, and Gucci is quite strong, but there is a gap and we felt that Fendi could do really well. It is a mix between fashion and high end but I still think it’s quite fashion and the price points allow it to be so."<\/p>\n

He added that the distribution strategy for Fendi would be through a mix of multiple retailers and key independents.<\/p>\n

Nuval is continuing to work with Philip Stein, Bedat & Co, Ball Watches, Eberhard, Graham and Metal. CH.<\/p>\n

Additionally, as part of a focus on marketing and PR, CMJ Media has been appointed to represent Fendi timepieces and the Ball Watch Company.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fendi’s UK distribution has been taken on by Nuval, as part of a brand reshuffle by the distributor. Nuval has recently dropped TechnoMarine and Carl F Bucherer and taken on Fendi, Porsche Design and Davidoff. Nuval operating officer Chris Bedworth told WatchPro that those brands leaving the portfolio had struggled to find their place in […]<\/p>\n","protected":false},"author":1,"featured_media":3587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[2,1,16],"tags":[2835],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/3586"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/3586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/3587"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=3586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=3586"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=3586"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=3586"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=3586"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}