{"id":31281,"date":"2016-09-14T11:23:15","date_gmt":"2016-09-14T10:23:15","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=31281"},"modified":"2016-09-14T13:59:59","modified_gmt":"2016-09-14T12:59:59","slug":"female-boxer-models-for-georg-jensen-in-global-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/female-boxer-models-for-georg-jensen-in-global-marketing-campaign\/","title":{"rendered":"Female boxer models for Georg Jensen in global marketing campaign"},"content":{"rendered":"
Norway’s women’s\u00a0world champion boxer Cecilia\u00a0Br\u00e6khus is among a line up of high-achieving but largely unknown females fronting Georg Jensen’s latest advertising campaign.<\/strong><\/p>\n The marketing highlights the Danish brand’s latest jewellery, homeware and watches in a series of photographs\u00a0and videos\u00a0featuring female leaders from the worlds of film directing, motocross, stand up comedy and fine dining.<\/p>\n Cecilia\u00a0Br\u00e6khus is featured in a series of glamorous portraits wearing Georg Jensen’s new gold coloured Vivianna watch. The original Vivianna was designed in 1967 by\u00a0Vivianna Torun B\u00fclow-H\u00fcbe, a Swedish designer who created a the classic open bangle as a fusion between fine jewellery and fine watch making.<\/p>\n In another portrait, Danish film director Susanne Bier wears a white\u00a0Vivianna with silver\u00a0face.<\/p>\n <\/p>\n “At Georg Jensen we\u2019ve always encouraged women to be\u00a0themselves and make their own success – our campaign\u00a0is the extension of that very philosophy and the women\u00a0featured are the embodiment of that\u201d, says Eva-Lotta Sj\u00f6stedt, who was\u00a0appointed the first female CEO of Georg Jensen earlier\u00a0in 2016 and today leads the senior management team\u00a0where 50% of the members are female.<\/p>\n <\/p>\n Georg Jensen watches are sold at Georg Jensen’s own website, Berry’s Jewellers and Hancocks Jewellers at prices ranging from \u00a31200 to \u00a32000 depending on finishes.<\/p>\n <\/p>\n