{"id":31281,"date":"2016-09-14T11:23:15","date_gmt":"2016-09-14T10:23:15","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=31281"},"modified":"2016-09-14T13:59:59","modified_gmt":"2016-09-14T12:59:59","slug":"female-boxer-models-for-georg-jensen-in-global-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/female-boxer-models-for-georg-jensen-in-global-marketing-campaign\/","title":{"rendered":"Female boxer models for Georg Jensen in global marketing campaign"},"content":{"rendered":"

Norway’s women’s\u00a0world champion boxer Cecilia\u00a0Br\u00e6khus is among a line up of high-achieving but largely unknown females fronting Georg Jensen’s latest advertising campaign.<\/strong><\/p>\n

The marketing highlights the Danish brand’s latest jewellery, homeware and watches in a series of photographs\u00a0and videos\u00a0featuring female leaders from the worlds of film directing, motocross, stand up comedy and fine dining.<\/p>\n

Cecilia\u00a0Br\u00e6khus is featured in a series of glamorous portraits wearing Georg Jensen’s new gold coloured Vivianna watch. The original Vivianna was designed in 1967 by\u00a0Vivianna Torun B\u00fclow-H\u00fcbe, a Swedish designer who created a the classic open bangle as a fusion between fine jewellery and fine watch making.<\/p>\n

In another portrait, Danish film director Susanne Bier wears a white\u00a0Vivianna with silver\u00a0face.<\/p>\n

\"gj_susanne_02\"<\/p>\n

“At Georg Jensen we\u2019ve always encouraged women to be\u00a0themselves and make their own success – our campaign\u00a0is the extension of that very philosophy and the women\u00a0featured are the embodiment of that\u201d, says Eva-Lotta Sj\u00f6stedt, who was\u00a0appointed the first female CEO of Georg Jensen earlier\u00a0in 2016 and today leads the senior management team\u00a0where 50% of the members are female.<\/p>\n

\"georg-jensen_vivianna\"<\/p>\n

Georg Jensen watches are sold at Georg Jensen’s own website, Berry’s Jewellers and Hancocks Jewellers at prices ranging from \u00a31200 to \u00a32000 depending on finishes.<\/p>\n

 <\/p>\n

https:\/\/youtu.be\/nNVET7ZPxbs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Norway’s women’s\u00a0world champion boxer Cecilia\u00a0Br\u00e6khus is among a line up of high-achieving but largely unknown females fronting Georg Jensen’s latest advertising campaign. The marketing highlights the Danish brand’s latest jewellery, homeware and watches in a series of photographs\u00a0and videos\u00a0featuring female leaders from the worlds of film directing, motocross, stand up comedy and fine dining. Cecilia\u00a0Br\u00e6khus […]<\/p>\n","protected":false},"author":3,"featured_media":31283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[4,2,3],"tags":[758,8636,2033,132],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/31281"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=31281"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/31281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/31283"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=31281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=31281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=31281"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=31281"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=31281"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=31281"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=31281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}