{"id":31015,"date":"2016-08-25T12:17:17","date_gmt":"2016-08-25T11:17:17","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=31015"},"modified":"2016-08-25T12:19:49","modified_gmt":"2016-08-25T11:19:49","slug":"watch-brands-celebrate-success-of-olympic-medal-winning-ambassadors","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/watch-brands-celebrate-success-of-olympic-medal-winning-ambassadors\/","title":{"rendered":"Watch brands celebrate success of Olympic medal winning ambassadors"},"content":{"rendered":"

The fastest men in the world on land and in the water are helping watch brands make the association between elite sport and precision timekeeping.<\/strong><\/p>\n

Usain Bolt’s association with Hublot, and Michael Phelps’ ambassadorship with Omega have been\u00a0the the world’s greatest\u00a0Olympians for over a decade, but they are not the only medalists modelling for prestige watch brands as this list of the top six reveals:<\/p>\n

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No.6: James Magnusson, Australian sprint swimmer, one bronze medal<\/strong><\/p>\n

James Magnusson is an Australian swimmer\u00a0Magnussen who won a bronze medal in the 4×100 metre freestyle relay at the Rio Olympics. He also won silver and bronze\u00a0medals at the 2012 London Olympics in the relay and\u00a0100-metre freestyle final.<\/p>\n

Mr Magnusson has been a brand ambassador for Maurice Lacroix since 2013. Describing the importance of the watch in his daily life, he says: “Maurice Lacroix has a very important part in my life, as for me it represents growth, development and maturity. As I\u2019ve grown older my tastes and style have changed and matured, I believe this is represented in the Maurice Lacroix watches. I feel the association makes a positive connection with the development of my career as a swimmer. The association further continues the undeniable link between my career and the concept of time.”<\/p>\n

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https:\/\/youtu.be\/AwPO_1Z25OE<\/a><\/p>\n

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No.5: Henrik Stenson, Swedish golfer, one silver medal<\/strong><\/p>\n

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Henrick Stenson, silver medalist in the Rio Olympics golf tournament, calls his Aedemars Piguet\u00a0\u201cSmart, classy and dependable.\u201d<\/span><\/p>\n

The watch brand’s CEO is a little more effusive:\u00a0\u201cWe are thrilled that Henrik has joined the Audemars Piguet golf ambassadors Dream Team. By dominating his discipline, he epitomises the manufacture\u2019s philosophy: “To break the rules, you must first master them”. Passion, precision and rigour are the intrinsic values of golf, as well as watchmaking. We are proud to be able to team up with a passionate golfer who works tirelessly to constantly push their limits,” says\u00a0Fran\u00e7ois-Henry Bennahmias, CEO of Audemars Piguet\u201d<\/span><\/p>\n

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No.4: Yohan Blake, Jamaican sprinter, one gold medal<\/strong><\/p>\n

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(Photo by Patrick Smith\/Getty Images)<\/strong><\/em><\/figcaption><\/figure>\n

Yohan Blake was part of the gold medal winning 4x100m team for Jamaica. One of the world’s fastest men, and a multiple medal winner in the London Olympics of 2012, he has even had his own Richard Mille watch created for him, the 59-01 Tourbillon Yohan Blake, an asymmetrical tourbillon that retails for \u00a3400,000.<\/p>\n

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No.3: Justin Rose, Great Britain golfer, one gold medal<\/strong><\/p>\n

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Hublot has been a massive supporter of golf thanks to its legions of middle aged, affluent hobbyists that can afford its luxury watches.<\/p>\n

But in promotion, it pays to align your brand with the elite athletes ahead of the portly company directors, which is why Justin Rose has represented\u00a0Hublot since 2015.<\/p>\n

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\"Justin<\/p>\n

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As well as his gold medal-winning performance, Mr Rose will\u00a0\u00a0also be remembered for making the first hole in one during Olympic Games history. On the par-3 fourth hole, a 7 iron from 172 metres wrote him into the history books.<\/p>\n

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No.2: Usain Bolt, Jamican sprinter, three\u00a0gold medals
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Usain Bolt declared himself The Greatest after winning a third gold medal at the Rio Olympics, and completing the triple-triple of three gold medals in each of three consecutive Olympic Games.<\/p>\n

With Justin Rose winning gold as well,\u00a0Hublot could not be happier with its podium of sporting legends.<\/p>\n

“Usain and Justin have left their mark on the games in Rio with their accomplishments and written a new page of sporting history. They are the kind of achievements that the rest of the world can only dream of and be inspired by. The whole planet is in awe of their efforts. We are extremely proud to have them in the Hublot family,” said Ricardo Guadalupe, CEO Hublot.<\/p>\n

Hublot launched a watch on the opening day of the Olympics to celebrate its association with Mr Bolt. The\u00a0Big Bang Unico Usain Bolt is crowned in gold. Released in two limited editions \u2013 a 45 mm Big Bang case cut from 3N yellow gold or black ceramic \u2013 the seconds of its chronograph flyback count the time under the impulse of a hand shaped like a lightning bolt. The design features touches of green and gold, and a silhouette of the Jamaican flag adorns the strap. A lightning bolt silhouette is emblazoned across the sapphire case-back that covers the in-house UNICO movement. A symbol of victory to sport on the wrist.<\/p>\n

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No.1: Michael Phelps, American swimmer, five gold one silver<\/strong><\/p>\n

\"Michael
(Photo credit should read MARTIN BERNETTI\/AFP\/Getty Images)<\/figcaption><\/figure>\n

Michael Phelps is the most decorated Olympian of all time with a total of 28 medals, and Omega has been officially associated with the Games since 1932.<\/p>\n

The combination of Omega, the Olympics and Michael Phelps has helped the brand close the gap on Rolex in the race to be the most recognisable and respected name in the watch industry.<\/p>\n

Omega launched several watches to celebrate its sponsorship of the Rio Games, including commemorative edition watches: The Speedmaster Mark II, the Seamaster Bullhead and the Seamaster Diver 300M.<\/p>\n

\"seamaster<\/p>\n","protected":false},"excerpt":{"rendered":"

The fastest men in the world on land and in the water are helping watch brands make the association between elite sport and precision timekeeping. Usain Bolt’s association with Hublot, and Michael Phelps’ ambassadorship with Omega have been\u00a0the the world’s greatest\u00a0Olympians for over a decade, but they are not the only medalists modelling for prestige […]<\/p>\n","protected":false},"author":10,"featured_media":31017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_hide_updated_date":false},"categories":[4,7024,2,1,3],"tags":[244,8636,8635,100,8633,8634,326,657,398,793,795,1382],"newspack_lstngs_evt":[],"newspack_lstngs_gen":[],"newspack_lstngs_mkt":[],"newspack_lstngs_plc":[],"acf":[],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"WATCHPRO","distributor_original_site_url":"https:\/\/www.watchpro.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/31015"}],"collection":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/comments?post=31015"}],"version-history":[{"count":0,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/posts\/31015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media\/31017"}],"wp:attachment":[{"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/media?parent=31015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/categories?post=31015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/tags?post=31015"},{"taxonomy":"newspack_lstngs_evt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_evt?post=31015"},{"taxonomy":"newspack_lstngs_gen","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_gen?post=31015"},{"taxonomy":"newspack_lstngs_mkt","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_mkt?post=31015"},{"taxonomy":"newspack_lstngs_plc","embeddable":true,"href":"https:\/\/www.watchpro.com\/wp-json\/wp\/v2\/newspack_lstngs_plc?post=31015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}