{"id":111423,"date":"2023-11-22T15:33:26","date_gmt":"2023-11-22T15:33:26","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=111423"},"modified":"2023-12-19T06:28:03","modified_gmt":"2023-12-19T06:28:03","slug":"anomaly-01-collector-edition-code41","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/anomaly-01-collector-edition-code41\/","title":{"rendered":"CODE41 rewards its loyal community with a Collectors Edition of the ANOMALY-01"},"content":{"rendered":"
It all started for CODE41 in 2016 when its founders produced their first mechanical watch in collaboration with a community of 57,000 members and what the team calls ‘participatory watchmaking’ was born.<\/strong><\/p>\n Not only would the business consult widely with customers and collectors for their views on how to craft each watch, it would also be entirely open about every component going into their timepieces through its Total Transparency on Origin promise.<\/p>\n CODE41 founder, Claudio D\u2019Amore, brought a deep background in watch design to the project, in addition to a vision that the Swiss watch industry could be both disrupted and respected in equal measure.<\/p>\n CODE41 used crowdfunding to raise money for its first watch, the ANOMALY-01, which also opened a two way conversation with Kickstarter investors who have since helped shape the direction of the brand.<\/p>\n The process created a focus group of thousands that has been steering product development ever since, and also raised around \u00a3400,000 through pre-orders in the first three years to finance growth.<\/p>\n