{"id":100161,"date":"2023-03-22T11:15:26","date_gmt":"2023-03-22T11:15:26","guid":{"rendered":"https:\/\/www.watchpro.com\/?p=100161"},"modified":"2023-03-22T11:39:16","modified_gmt":"2023-03-22T11:39:16","slug":"ba111od-deploys-its-first-manufacture-movement","status":"publish","type":"post","link":"https:\/\/www.watchpro.com\/ba111od-deploys-its-first-manufacture-movement\/","title":{"rendered":"BA111OD deploys its first ever manufacture movement"},"content":{"rendered":"
Young brand BA111OD<\/a> is launching the CHPTR_\u0394 (pronounced Chapter Delta) today and in doing so, will deploy its first ever manufacture movement.<\/p>\n Developed and produced with the help of Olivier Mory, the highly-renowned watchmaker from La Chaux-de-Fonds, the launch of a proprietary calibre marks a major step forward for the young brand, founded by Thomas Baillod in 2019.<\/p>\n With the intention of rethinking the whole distribution model via \u201cwe-commerce\u201d and the brand\u2019s afluendors \u2013 customers who become sales agents in return for tokens that build up and eventually entitle the holder to a bonus watch – BA111OD has made its intentions well known in just a short amount of time, with this release pushing the brand and its identity on even further.<\/p>\n According to Mr Mory who designed the CHPTR_\u0394, the watch aims to bring a duality between the circular time of the minutes and the hypocycloidal time of the hours, enclosed in a triangle in the foreground of the dial. This asymmetrical reading of time, which slows down and starts again, is part of another temporality, symbolising the carousel of life.<\/p>\n