Rado hyperchrome web

WOTY 2012: Innovation – Rado Hyperchrome

Earlier this year WatchPro unveiled its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

Now we are showcasing a watch a day that made the cut in 2012. Today is dedicated to Rado’s slick HyperChrome timepieces that use injection moulding for strength.

Highly Commended Innovative Watch of the Year – Rado HyperChrome

Rado is known for its technology and unusual meeting of materials, and this year its launch of HyperChrome – a high-tech ceramic case – has marked its place among our highly commended most innovative watches.

The brand has worked with a superior method of injection moulding to create one-piece high-tech ceramic cases. This method means that the lugs and surrounding brackets are formed as part of the case.

This 36mm white ceramic and PVD rose gold steel version is just one of about 27 different HyperChrome models launched by the brand. It is fitted with an ETA 2681 automatic movement, has a moving anchor symbol – seen through a small porthole at 12 o’clock – and a see-through caseback.

A smart model, a smart new material and a commercial timepiece from Rado as it ups its game against other brands working with ceramic.

 

 

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