World Time UK’s London watch event readies for 2021 take-off


World Time UK will return this month, giving international watch brands the opportunity to exhibit their products to the British and European market.

Held at Heathrow Airport on September 25 from 3pm-8pm, the event is now in its fifth year with the idea stemming from the Diver’s Watches Facebook Group which was founded in 2011.


The group itself has seen massive growth and now has over 65,000 members, making it the biggest online watch group.

The first London get-together was organised in 2017 and quickly doubled in size in 2018. The 2019 event was a huge success, attracting a large number of exhibitors and visitors while 2020 was unfortunately postponed due to Covid-19.

Commenting on plans for the event, organisers explained: “Our effort is to grow the World Time UK (The London Watch Event) to a European-based exhibition fair that will give the opportunity to watch brands around the world to exhibit their products and meet their prospective customers not only from the United Kingdom but also from Europe.

“Starting this year we have moved the event to a slightly later date (late September instead of late August) so that we can make it easier for watch brands to attend and exhibit. The late August dates we had had so far were very close to the Hong Kong Watch Fair which takes place in the first week of September, making it difficult for some watch brands to attend both events.”

Adding: “For 2022, the provisional date will be the last Saturday of September and we will confirm this as soon as the Sofitel confirms the date to us.”

Free to attend and beginning at 3pm, the Sofitel London Heathrow in Terminal 5 has proven a perfect venue so far, with organisers hoping it can be for years to come due to easy access and safety.

This year’s event is sponsored by Doxa and confirmed exhibitors include Elliot Brown, Christopher Ward and Formex among others.

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