World Time UK is preparing to open its doors this Saturday for its third consecutive year.
Hosted at the London Sofitel at Heathrow Airport, the event is aimed at allowing worldwide watch brands to present themselves in a British and European setting.
This year’s event, which is expected to build on double the growth shown from 2017 to 2018, will begin at around 5pm on August 31 until approximately 10pm.
For the exhibition this Saturday, WatchPro can confirm that its readers will be able to enter the event for free.
The show’s history dates back to 2017, but the actual idea dates back nearly 8 years to 2011 when the Diver’s Watches Facebook group was set up.
Initially, the group grew very quickly, meaning members began to organise get-togethers as a means of meeting personally.
Now, with nearly 50,000 members, the group has attracted the likes of Christopher Ward, Oris and Formex among others to attend this year’s show.
Founded and supported by LocalTime, the organisers have confirmed plans are already being made ahead of next year’s show which they expect to grow again.