What is it Zenith sees in the $6 billion-valued FarFetch?
Just one year after the luxury goods platform first started selling Zenith watches, it has been given its very own limited edition version of the Defy Classic.
WatchPro knows retailers that have supported Zenith for decades without a sniff of such an opportunity.
Maxim de Turckheim, Farfetch senior development manager – watches says the collaboration with Zenith was born of a desire to create a timepiece that would truly resonate with Farfetch’s global customers.
“At Farfetch, we pride ourselves on having the strongest curation of luxury timepieces and this unique keepsake is testament to our commitment to this growing category,” he suggests.
Julien Tornare, CEO of Zenith, adds: “Enhancing our online presence is a key element of Zenith’s strategy going forward and our partnership with Farfetch is the ideal embodiment of this philosophy. As aware as we are of the importance of our proud tradition, we are equally excited about being part of this important initiative.”
The 25-piece limited edition that will be sold exclusively on Farfetch is a skeletonized 41mm white ceramic version of Zenith’s Defy Classic on a white rubber strap.
Farfetch is promoting it as a gender-neutral watch that will appeal equally to men and ladies.
I’ll be honest. I don’t even like it but don’t ask me why as it just doesn’t get my juices going.