WatchWarehouse is running its first TV ad this season, which is dedicated to watch brand Jorg Gray.
The advert made its debut this weekend will run throughout November and December on channels Sky News, Sky Atlantic, BT Sport and ESPN.
The advert, which you can watch below, is dedicated to the Jorg Gray 6500 timepiece and pushes shoppers to WatchWarehouse’s website and store.
The retailer said that it will invest in more monobrand TV adverts in the future.
WatchWarehouse ecommerce director David Epstein said: "We are very excited to be launching our first venture into TV advertising and see this as an area of growth for us in 2014 as we look to work with more brands in a similar way.
"Whilst a lot of our marketing activity is online we can’t ignore data from recent reports that state 75% of the UK are double-screening by watching TV and browsing or shopping online at the same time. Our focus is to target these customers with a multi-media campaign both online and on TV and through the launch of our new mobile version of our site we are able to cater for this demand."