WATCHPRO SALON 2021: Laurent Ferrier to launch Square Micro-Rotor Retro watches in London


Laurent Ferrier looks set to be one of the star exhibitors at the 2021 WATCHPRO Salon, not least because the show will be the first (and possibly only) chance for British watch enthusiasts to see the independent watchmaker’s new Square Micro-Rotor Retro timepieces.

Laurent Ferrier currently has no authorised dealers in the UK, but that may change after WATCHPRO Salon when the Geneva-based master watchmaker presents his latest collections.


The Square Micro-Rotor Retro is a demonstration of Mr Ferrier’s passion to make watches much more than mere tools for telling the time but a real multi-sensory experience.

Retro refers in this instance to the 1930s aesthetic of the two-model collection and the Art Deco movement’s influence on geometric rigour, minimalism and graphic styling.

Unusually, Laurent Ferrier is adopting Arabic numerals (just the hours 3, 9 and 12) for the new watches, which give the dial a more casual feel.

They are combined on the face with a segmented Art Deco-style hours and minutes track and small seconds at 6 o’clock.

There is a steel model with a bright silvery white dial and a piece in 18ct rose gold with a charcoal grey opaline dial. Hands are made from 18ct white gold.

Laurent Ferrier has used the square case before in previous Micro-Rotor watches.

This time the 41 x 41mm case houses the atelier’s favoured hand wound FBN 229.01 calibre, which is presented through a crystal sapphire case back so you can see the unidirectional micro-rotor and silicon escapement featuring a double direct impulse.

Laurent Ferrrier developed the double direct impulse on the balance to maximise energy efficiency.

Two escape wheels and an appropriately shaped lever impel the balance twice per oscillation. This improves the efficiency, helping the watch run for a full three days between windings.

The watches are water resistance-rated at 30 metres and worn on alligator leather straps.

The stainless steel Square Micro-Rotor Retro is priced at CHF 45,000 (exclusing tax) and the rose gold version is CHF 55,000.

Laurent Ferrier is accepting orders now with a delivery time of 6 months.


Laurent Ferrier is one of the star brands at this year’s WATCHPRO Salon, a showcase of prestige watchmakers and a chance for brands, retailers and press to meet collectors and enthusiasts in 5-star luxury.

The two-day event takes place from November 12 to 13 at The Londoner, a brand new 5-star hotel on London’s Leicester Square.

Confirmed exhibitors include: BALL Watch ‧ Bonhams ‧ British Horological Institute ‧ Christopher Ward ‧ DOXA ‧ Grand Seiko ‧ Junghans ‧ Laurent Ferrier ‧ Maurice Lacroix ‧ Michel Herbelin ‧ Parmigiani Fleurier ‧ Pequignet ‧ Perrelet ‧ Scatola del Tempo ‧ Schofield ‧ Sinn ‧ Swiss Kubik ‧ Tribus ‧ Victorinox ‧ Voutilainen ‧ WOLF ‧ William Wood Watches ‧ Zeitwinkel

Click here for WATCHPRO Salon ticket information.

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