Home IN MAG INTERVIEWS

WATCHPRO ORIGINALS: Timex Group Luxury’s CEO Paolo Marai on launching Missoni watches while under lock down

0

Timex Group Luxury Division designs, manufactures and distributes watches made under license from Versace, Versus and Salvatore Ferragamo.

This week it announced that it is adding Missoni, another legendary Italian fashion house, to its list of partners.

Advertisement

There have been no Missoni watches unveiled yet, but retailers are expected to see them ahead of a world-wide launch this summer.

Timex Group’s Luxury Division makes its watches in Switzerland, and the company’s president and chief executive Paolo Marai tells WatchPro that Missoni watches will sell in a range from around $400 to $2,300.

There will be men’s and ladies’ models, mechanical watches and quartz, and the range will pick up on the heritage and design DNA of Missoni.

Previous articleWATCHPRO ORIGINALS: aBlogtoWatch’s Ariel Adams on how the watch industry is adapting to lock down
Next articleWATCHPRO ORIGINALS: Shopworn.com turns last season’s stock into this year’s profit

LEAVE A REPLY

Please enter your comment!
Please enter your name here