WATCHPRO ORIGINALS: How Alexander Shorkhoff’s “Art on the Wrist” polarisation plan pays dividends


Based in Germany, Alexander Shorkhoff looks to polarise opinion with it’s avantgarde “Art on the Wrist” style.

It certainly does that and seems to have been a plan which has paid off for the business.


WatchPro’s Alex Douglas catches up with Inga Duffy-Shorokhova to learn more as part of the latest episode in the WatchPro Originals series.

In related news, WatchPro reviewed the Alexander Shorokhoff piece – “Levels.”

Read it in full here:

REVIEW: Alexander Shorokhoff soars new heights with limited edition “Levels”

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