The October issue of WatchPro is out now and available to view online or download to you iPad, Kindle or Android tablet.
In the latest issue we investigate consumer use of mobile devices, exploring what part they play in the purchase of watches and whether customers are ‘pulling the trigger’ via tablet or mobile phone.
In the first of a regular series of features focusing on the techniques, materials and processes used to create watch we look at how 3D printing has changed the process of watch design and how alternatives to traditional milling have opened up a world of new possibilities for watch cases.
We also look at Citizen’s pre-Christmas ladies watch ad campaign starring new brand ambassador Katherine Jenkins, discussing how the brand rolls out awareness of its products in the build-up to the busiest selling period of the year.
Storm London co-founder Anna London also runs us through the brand’s history as it celebrates its 25th Anniversary this month.
We also look at this month’s incredible influx of own brand boutiques to London. It’s not just luxury brands flocking to Bond Street but hip fashion watch brands after a Soho address.