Peter Hug has continued his winning streak of turning Swiss Pocket Knife companies into respectable timepiece creators.
The former CEO of Wenger has now started a new business, Swiza, that is taking the same direction with a business making both pocket knives and rugged timepieces.
“For more than a year, an experienced team of product development, operations, marketing and sales professionals led by Peter Hug, CEO, has been working on a new, authentic Swiss brand to be marketed worldwide and developing products that will help on-the-go people,” says the company.
Within this affordable line-up are the Magnus, Kretos and Alza pieces.
The Magnus is a 48mm stainless steel mechanical watch with an oversized look housing the ETA or Ronda quartz movements. They sell for €220-320.
The slightly smaller 44mm Kretos is a range of automatics priced at €630-685 and housing ETA 2824-2 movements.