Watchmaker Sevenfriday changes gears into industrial jewellery design


Industrial-style watchmaker Sevenfriday has designed an equally muscular range of jewellery.

The Bracelet Collection is the brand’s first foray into accessories. They take their names and inspiration from tools and machinery.


“Sevenfriday Bracelets are industrial inspired statement pieces and really the only way for us as a lifestyle to interpret jewellery,” said Dan Niederer, Sevenfriday co-founder.

“We’ve created a true industrial bracelet collection with names an inspiration like Piston and Plumber. The Sevenfriday  design aesthetic takes everyday objects as inspiration and turns them into wearable fashion and personal statement for the wrist. Each model takes its colour cues from one of the three Sevenfriday  universes.”

Pistons, plumbing, jumper cables, gear boxes; brake discs, bicycle chains and tape measures are all worked into the Sevenfriday leather and steel bracelet collection.

Previous articleBezel Watches adds Jean Paul Gaultier to its fledgling distribution business
Next articleIWC creates 50th anniversary Aquatimer in black Ceratanium case


Please enter your comment!
Please enter your name here