Watchfinder bolsters global expansion with three new retail deals


Watchfinder & Co has signed three strategic partnership deals with three luxury retail giants this month.

The move to partner with Bongénie Grieder, Printemps and Rinascente is part of the business bolstering its expansion around the globe.


Those at Watchfinder explained how the new partnerships come as the pre-owned market, and its pivotal role within the circular economy, continues to flourish – experts are forecasting continued growth of as much as 8 to 10 percent year on year until 2025.

Grieder, Zurich

Watchfinder’s second Swiss boutique will open within the preeminent Grieder in Zurich on the 9th November.

Grieder customers will be able to shop from a specially curated collection of watches including iconic bestsellers through to more vintage and limited edition pieces.

All items on offer have been meticulously inspected, authenticated and prepared by Watchfinder’s team of expert watchmakers in Europe’s largest independent service centre.

Pierre Brunschwig, partner at the Brunschwig Group, said: “We are delighted to be welcoming Watchfinder & Co. to Grieder this November. We see a strong demand for preowned watches and partnering with the most legitimate player in the market will bring a fresh dynamic at the heart of the world’s watch capital.”

Adding: “Watchfinder’s remarkable collection of premium watches and their tailored approach to customer service, makes them the perfect addition to our Zurich store.”

Rinascente, Milan (featured image)

Located within Rinascente’s ten storey flagship store, Watchfinder & Co. will open its first Milan boutique the week commencing the 22nd November.

Watchfinder’s arrival within Rinascente will provide Italian watch buyers with access to a selection of highly sought after and otherwise unobtainable luxury watches including Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC and Jaeger-LeCoultre to name but a few.

This new opening comes in addition to the pre-owned watch specialist’s private showroom already located within Milan’s exclusive Villa Mozart.

Giulia Pizzato, buying and merchandising director at Rinascente: “Rinascente has always been a hub of innovation and research. We constantly work with our partner brands to offer a unique experience and exclusive products.

“With this in mind, we are thrilled with the entry of Watchfinder and having for the first time a pre-owned watch retailer joining Rinascente. Watchfinder will enrich our offer and positioning in the world of watchmaking which is an extremely interesting segment for us.”

Printemps, Paris

The pre-owned luxury watch specialist will also be opening a seven week pop up within high end department store Printemps Haussmann on the 15th November 2021.

As well as an impressive collection of the worlds most wanted watches in store, the Watchfinder & Co. team will be on hand to assist clients with ordering any of the thousands of watches available on their global website – all of which are available for home delivery or click and collect in store.

Karen Vernet, chief merchandising officer at Printemps, commented: “We are delighted to welcome Watchfinder & Co. and their exclusive pop up to Printemps this year. Following the successful opening of our second-hand and vintage floor, we are pleased to add Watchfinder’s expertise and professionalism.

“Watchfinder offers a wonderful shopping experience and will certainly help our customers find the watch of their dreams.”

Discussing the beginning of the new partnerships, Arjen Van de Vall, CEO of Watchfinder, said: “As we continue to expand across Europe, and the rest of the world, it is pioneering retail partnerships with esteemed retailers like Bongénie Grieder, Printemps and Rinascente that represent a significant axis of our strategic growth.”

Adding: “It’s also a real testament to our steadfast dedication to quality and care that such respected and well established retailers are choosing Watchfinder & Co. as their first trusted partner in the pre-owned market.”

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