Watches & Wonders will have its first outing since February 2019 later this year when the event takes place in Shanghai.
The last time watch brands gathered under the W&W banner was in Miami at the beginning of last year.
SIHH, the show that has now been renamed Watches & Wonders Geneva, was cancelled in May this year and will next take place in April 2021.
China’s tough and targeted lock down has seen Covid-19 all-but eradicated in the country, and its economy is already motoring again.
It became the biggest market in the world for luxury watches in June, according to export figures, as manufacturers divert stock to their strongest-performing stores.
Watches & Wonders will take place from September 9 to 13 in Shanghai as a showcase mainly for Richemont brands.
A. Lange & Söhne, Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Piaget, Purnell, Roger Dubuis and Vacheron Constantin have confirmed they will participate.
