Watches were the strongest product category at retail chain F Hinds over the festive period, outstripping jewellery.
Christmas sales as a whole were up at F Hinds this year, as was average spend, despite the internet continuing to have a negative impact on footfall.
F Hinds director Andrew Hinds said: “I think we will have to get used to this as the internet continues to have an impact on high street Christmas shopping.”
To promote its stock to Christmas shoppers F Hinds produced its annual festive brochure and also invested in radio advertising.
F Hinds ran discounts on a limited number of product lines before Christmas. It then launched its full winter sale after December 25.
Looking forward to 2013 Hinds described himself as being cautious but not downbeat. He said: “There are customers who are still willing to spend if they are happy they are receiving value for money, but there are no easy sales out there.”
