Watches of Switzerland rolls out Virtual Boutique

Watches of Switzerland

Vee24 has confirmed that The Watches of Switzerland Group is using the Vee24 platform to create a Virtual Boutique for customers seeking expert guidance.

In a bid to further raise the bar in how it serves customers who visit its online store, the company turned to Vee24’s high-definition video chat solution to provide qualified customers with knowledgeable, personalized service online.


The Watches of Switzerland chose to expand its existing relationship with Vee24 because of the five-year partnership delivering the highest standard of service and online customer experience.

Priya Iyer, CEO of Vee24, explained: “We are thrilled to be supporting the Watches of Switzerland Group in their strategic initiative to elevate the online customer journey. Vee24’s multi-experience platform is uniquely suited to deliver the luxury experience required for a high-end Virtual Boutique.

Adding: “These are challenging times for retailers who rely on in-person engagement to deliver service and capture consumer loyalty. The Watches of Switzerland Group has achieved impressive success in expanding their digital sales and services capabilities and replicating the in-store experience online.”

This week in the UK, Watches of Switzerland’s interim financial results showed strong financial performance from the retailer despite a challenging backdrop.

E-commerce sales were up 65% while H1 revenue fell by 2.6% but adjusted EBIT increased by 33.1% while FCF conversion remained strong at around 223%.

Responding to the results, Russell Pointon, director of consumer for Edison Group explained how Q1 revenue fell by 27.6%, despite trading for only 38% of normal trading hours.

In Q2, revenue grew by 19.8% despite trading for 81% of normal trading hours and the seven weeks so far of Q3 has started well with 11.9% constant currency growth.

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