WatchBox will unveil a new retail concept this spring with the opening of a ‘lounge’ in Zurich.
It is the first of a series of new lounges, boutiques and offices for the pre-owned watch specialist slated to open this year.
The US-based business said in October last year that it was on track to generate sales of over $300 billion in 2021.
A month later WatchBox announced it had raised $165 million in equity capital, which will be used to open physical suites for collectors across the United States and select cities around the world.
WatchBox has shared plans to open eight new locations around the world by the end of 2022, with five set to open before summer, including its first US satellite operations outside its headquarters in Philadelphia.
The company will open in New York, Los Angeles, Miami, Houston, and Dallas plus three additional international locations in Zurich, Riyadh, and Tokyo.
Opening in Zurich this April suggests the plan is on track.
The 180 square metre space, the company’s second in Switzerland, will be dedicated to innovation, discovery, and shared experience, WatchBox says.
It will be staffed with client advisors offering private appointments with collectors and enthusiasts.
“After the successful opening of our WatchBox lounge in Neuchâtel four years ago, we are excited to add a location in the financial heart of Zurich and be close to a strong local watch community. Additionally, our new Zurich location will allow tourists, business travelers, and watch connoisseurs to connect and be part of our dynamic – and growing – watch community,” says Patrik Hoffmann, WatchBox EVP for Europe.
