Online retailer Watch Shop went live with the new Paul Smith watch collection on Monday.
The Aurum-owned e-tailer is among the first to take on collection, presenting the entire 38-model offer at launch.
WatchPro was the first to report on the revival of Paul Smith watches as a wholesale operation in May, when Swico announced it had secured the license for the UK and Europe.
The range is split into six collections: Precision, Block, Atomic, Ma, Gauge and Tempo with case sizes ranging from 39mm to 42.5mm.
