The first Watches of Switzerland showroom opened for business this week following a launch party attended by a slew of industry power players, celebrities and influencers.
The Watches of Switzerland Group CEO Brian Duffy and executive vice president, David Hurley were joined by Patek Philippe president Thierry Stern, Patek Philippe US president Larry Pettinelli, Breitling president Thierry Prissert and Ulysse Nardin president Francois-Xavier Hotier.
From outside the industry, stars were encouraged to arrive with their pet dogs with Watches of Switzerland making a donation to Best Friends Animal Society in SoHo for every four-legged friend that came along.
Emily Ratajkowski, Liev Schreiber, Kelly Killoren Bensimon, Eric Rutherford, Alex Lundqvist, Rumble Boxing founder Noah Neiman, Dr. Jake Deutsch, Brooke Carrie Hil, Erica Pelosini, Lainy Hedaya, Brian Sacawa, Brendan Fallis, Evan Betts and Don Hood all came along to the Greene Street opening, many of them with their pets.
