Watch brand for golfers proves a swinging success


British watch brand Etiqus, which exclusively focuses on timepieces for golfers, has expanded its portfolio with the launch of a new Sport Tour Collection for men.

Featuring all of the same subtle golf features that have proved popular among the existing collections, this slightly smaller Sport model will be initially available in six distinctive golf-related colour options.


As well as Summer White, Night Black and Auld Grey, which already feature within the current range, a new Iberian Orange and special edition European Blue and Georgia Green versions have also been created. Prices range from £279 to £299.

Each patented timepiece incorporates the now iconic ‘Butler Bezel’, the design of which was originally inspired by the R&A’s Pace of Play guidelines, as well as Swiss-made movements, a Sapphire Crystal glass face and a solid stainless steel bracelet as standard.

Etiqus founder and managing director, Gary Butler, said: “With the brand now generating some real momentum, I’m delighted to be in a position to expand the existing range to 30 models in order to further accommodate the needs of the golfer in terms of both style and substance.

“The new Sport Tour combines the popular style, aesthetics and design details of the Sport Pro with the smaller, more compact size of the Classic Tour, while the stylish new seasonal colour options will be appreciated by golfers who are knowledgeable about the game.”

Butler added that the brand was founded on the principles of golfing etiquette and we’re committed to helping preserve the spirit of the game.

“The new Sport Tour collection will add to the growing variety of the Etiqus range and present another option for like-minded individuals who share these values and are proud to be recognised as ‘golfers’,” he commented.

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