Scottish luxury jeweller ROX has employed the services of a specialist internet agency to track the performance of its online business and steer its ecommerce activities in the right direction.
The move comes as the retailer continues to strategically build and grow upon its existing luxury watch portfolio. Last year it launched Audemars Piguet in Scotland through its flagship boutique in Glasgow.
ROX will use technical marketing agency Yard to implement and run a programme of digital marketing and analytics for the domain rox.co.uk, commencing this month. The project will cover search, content, conversion rate optimisation and analytics.
The main objective of the partnership is to help ROX cement a solid web presence and use this platform to increase sales and subsequently revenue through a combination of conventional and innovative activities.
Kyron Keogh, managing director at ROX, says that as the company looks to continue its growth it is imperative that its online business is structured correctly.
“We were looking for a results driven agency with a wealth of experience, particularly in analytics, who would be able to work with us to take ROX’s web presence to the next level,” he said. “We instantly clicked with the team at Yard and were particularly drawn to their focus on innovative thinking – this is key to all we do at ROX and we are very pleased to be partnering with a like-minded agency.”
Yard was founded 10 years ago by Paul Newbury and Stephan Briggs and provides expert consultancy in the areas of data, content and innovation. It has a team of 40-strong developers, analysts and data specialists that support the services it offers.
Richard Falconer, Yard’s head of SEO, said: “ROX is in many ways a dream client. They already have an exceptional brand and customer base and we’re delighted to have been chosen to play a large part in the next stage of their digital journey.”
ROX is owned by entrepreneurs Kyron Keogh and Grant Mitchell and operates boutiques in Glasgow’s historic Argyll Arcade, as well as Edinburgh, Aberdeen, Newcastle and Leeds.