Watches of Switzerland is hosting an exhibition of classic Tudor watches at its flagship Regent Street store to celebrate the arrival of the brand at the retailer.
Aurum Group-owned Watches of Switzerland has taken on Tudor in five of its stores including the three story 155 Regent Street, Glasgow, Birmingham and outlets in Heathrow Terminals 3 and 4.
Tudor has lent the retailer vintage pieces from its own museum collection to stage a special exhibition at the London flagship which will be displayed alongside a Tudor-branded Ducati motorcycle.
Brian Duffy, Watches of Switzerland chief executive, said: “We’re very excited to be welcoming Tudor into Watches of Switzerland showrooms. It’s a Swiss brand with a long and illustrious history, real integrity and a contemporary line-up of highly desirable watches that will complement our world-class in-store watch offering perfectly.”