Parmigiani Fleurier used the London debut of its new Tonda Metro collection to screen a documentary at BAFTA exploring the world of the watchmaker.
Mesure et Démesure was created by filmmaker Frédéric Laffont and commissioned by Parmigiani Fleurier to show the vital human element behind watchmaking.
The 53 minute film sees watchmakers at the Fleurier manufacture discuss their fascination with micromechanics and watchmaking.
