Victorinox has unveiled an online service that allows customers to create their own perfect watch from a palate of colours and a range of straps and bumpers.
The customisation service is offered for Victorinox’s I.N.O.X. watch range.
The process begins with the punter picking which case material from stainless steel, titanium or carbon (the same carbon composite that has protected space shuttles from re-entry temperatures in excess of 1,260°C).
Next there are seven different colours to choose for the watch’s dial and bumper.
And finally, the watch is completed from a choice 15 different options for straps made of either paracord, leather or rubber.
There is even an offer to have the watch engraved, all for a starting price of £435.
As a bonus, every customised watch comes with a free Victorinox Swiss Army Knife in exclusive new colourways including orange, blue and grey.