Victoria Hyde London, a brand created by MAC Europe, is launching into the UK market.
Starting out with a watches and jewellery offering, the firm has a plan to extend the brand into other products categories in 2019 and 2020.
It was initially launched online but, following a high volume of questions from consumers asking where products can be seen in the UK, it decided a bricks and mortar footprint would be a sensible route to go down.
In order to establish itself as a high street brand, it is set to open a stand-alone boutique in London in late 2019 or 2020.
The shop is expected to offer watches and jewellery along with other accessories such as sunglasses, leather and cosmetics.
Earlier this week, following a successful week at Baselworld, Victoria Hyde London confirmed it will be sponsoring this year’s WatchPro Awards at 8 Northumberland Avenue.
Speaking to WatchPro, sales director Paul Nolan, described how he was excited for the brand to make its mark in the UK.
He explained: “Victoria Hyde London has tremendous growth and performance in Asia as well as travel retail markets and as a consequence consumers want to know where to buy Victoria Hyde London in the UK.”
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