Watch and jewellery business Victoria Hyde London is aiming to build a network of 50 retail partners in the UK and Ireland this year.
The brand was launched in 2016 and sold predominately direct to consumers until this year when it has appointed Paul Nolan as sales director for UK & Ireland with a view to working with high volume watch retailers.
“Victoria Hyde London is a lifestyle brand that will inspire and delight its audience with monthly product launches, while its affordable pricing will see customers returning to retailers again and again,” says Mr Nolan.
“After a successful Baselworld show in March, the brand is now actively seeking traditional, independent watch and jewellery retailers to help build a presence on the high street,” he adds.
Victoria Hyde London is positioned as a brand for “confident, fun-loving young and young at heart people who have a zest for life and a desire to wear beautiful yet affordable everyday accessories”.
The brand currently offers watches and jewellery, with a plan to extend into other product categories from this year. Retail prices start from £59 for watches and £25 for jewellery.