Valbray has launched a new website and an iPad application as part of efforts to enhance its digital presence.
The independent Swiss watch brand has been focussing on developing its digital offering with the launch of an iPad application and the new website, www.Valbray.ch, which has been designed to be modern and easy to navigate.
An animation sequence allows users to test the diaphragm system that the brand uses to transform the Two-Hands watch to a chronograph or a Grand Dateur.
A spokesperson said they wanted the site story to reflect the same combination of engineering and creative flair that the brand’s creators posses.
A Valbray blog is also featured to help encourage the growth of a brand community.