Luxury watch house Vacheron Constantin will launch its Fiftysix collection at London’s famous Abbey Road Studios.
The announcement comes on the back of the brand launching its ‘One of not Many’ communications campaign, which sees it affiliating with famous musical artists.
Abbey Road is renown for having been the studio of choice for legendary bands like The Beatles and Pink Floyd, and was seen by Vacheron Constantin as the natural choice in which to celebrate the international launch of Fiftysix, a collection ‘with an urban spirit’.
To celebrate the creative partnership between Abbey Road Studios and Vacheron Constantin, British composer and musical artist Benjamin Clementine, one of the faces of the new campaign, is giving an exclusive showcase in the studios, where he has also recorded a new track initiated and co-produced by the two companies.
“Music is a fantastic and universal driver of emotions, just like our watches. As we learned to know each other, Vacheron Constantin and Abbey Road Studios discovered that we share the same values of technical excellence, constant innovation and savoir-faire perpetuation, as well as a constant will to share and spread our passion”, explains Louis Ferla, CEO of Vacheron Constantin.
The ‘One of not Many’ also includes artists such as: James Bay, Cory Richards and Ora Ito.