Vacheron Constantin opened at Watches of Switzerland on London’s Oxford Street in March, the 10th point of sale for an increasingly active brand in the UK.
It will have an 11th door this summer when Berry’s Jewellers opens a second boutique in York stocking Vacheron Constantin alongside Omega and other Swiss brands.
Currently Berry’s sister retailer Owen & Robinson in Leeds, Chisholm Hunter in Edinburgh and Harrington & Hallworth in Manchester are stockists outside London.
Within the capital, Vacheron Constantin has its own boutique on Bond Street along with Harrods, Selfridges, Wempe and now Watches of Switzerland on Oxford Street and 155 Regents Street.
The business has been widening its distribution alongside launching lower entry level priced watches within its Fiftysix collection that was introduced in 2018.
The new corner at Watches of Switzerland is designed with the signature Vacheron Constantin aesthetics of simple modernity and tradition.
Showcasing pieces across the latest collections and new models from the SIHH, there will be a number of exclusive pieces showcased including the Traditionnelle Tourbillon that houses the ultra slim Caliber 2160.
Announcing the opening with Watches of Switzerland, Christophe Ramel, brand director Vacheron Constantin UK said: “We are delighted to pursue our development in the United Kingdom, in such a strategic location as Oxford Street, London, with our long term partner Watches of Switzerland. Together, we are excited to share with connoisseurs and watch collectors our passion for the belle haute horlogerie that animates Vacheron Constantin since 1755, demonstrated by the technical excellence, refined aesthetics, and the utmost craftsmanship of our timepieces.”