Vacheron Constantin is encouraging watch enthusiasts to return to its Bond Street boutique over the bank holiday weekend by hosting an exhibition of its most innovative timepieces from early 20th century.
The event, named Classic with a Twist, charts the evolution of Vacheron Constantin from the 1910s to the 1930s through watches inspired by the Roaring Twenties and the Art Deco period when design rules were rewritten in daring shapes and architecture.
Vacheron Constantin was among pioneering watchmakers experimenting in the early years of wristwatches with tonneau, lozenge, rectangle, cushion and oval cases.
The exhibition begins on Saturday, May 1, and runs through to the 24th.
Through the the vintage watches on show, Vacheron Constantin aims to reflect the societal changes and fashions taking place at in the early 20th century.
“It tells the story of the Roaring Twenties, the new-found sense of freedom and lightness, the artistic effervescence, the good life and the ebullient cultural world. It also traces the rise of the Art Deco movement and the appeal of a geometrical aesthetic that emerged in architecture as well as in art and watchmaking. Finally, it evokes the new spirit taking hold of Europe and the United States, a market in which Vacheron Constantin had developed strong ties from the outset, having been present there since 1832,” the company describes.