Police watches’ first UK television advertising campaign has launched with a 10 second spot to promote its new watch collection.
The campaign is designed to exploit Police sunglasses new brand ambassador Neymar Jnr’s footballing cachet at a time when the 2014 Brazil World Cup is set occupy the world’s attention for weeks.
The campaign features five watches from the brand’s latest collection and will air predominantly during peak viewing time slots on ITV and E4.
The adverts will coincide with Police’s summer promotion that will see scratchcards included with every UK watch purchase throughout June and July. Hundreds of unique experiences will be up for grabs including Ferrari driving to helicopter flying and the main prize to meet footballing superstar Neymar Jnr in Barcelona.