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UK Lars Larsen agent names Perkins sales director

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Danish watch brand Lars Larsen has taken on a new UK distributor, which has in turn appointed Claire Perkins as its new UK Sales Director.

Ebling Feres has now taken on distribution of the brand in the UK and has appointed the former chief operations officer of Stormbrand Ltd, the UK distributor of Jorg Gray watches, to oversee sales in the UK. Perkins takes up the role with immediate effect.

The Lars Larsen Watch brand was reinvented in 2012, launched in Svendborg, Denmark, as a new company by eponymous founder Lars Larsen Snr’s grandson, also named Lars Larsen.

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Going into 2015 Perkins has indentified marketing, advertising and developing a strong social presence as priorities for the brand in the UK.

She said: “I am very excited about this new role, the watches are of an elegant design, good quality and competitively priced, I look forward to working alongside the Lars Larsen team.”

The Lars Larsen collection features a mixture of over 100 ladies, gents and unisex dress, casual and sport watches all having Swiss movements with either bracelet, leather or silicone straps. All models have Sapphire crystal lens, stainless steel casing with either silver, rose gold or yellow plating. Prices start from £205.00 for ladies and £215.00 for gents watches.

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